Hi I’m Emma


I’m a girl with a big heart, big visions and a big desire to empower people to create rapid change and transform their lives.

I’m a Mindset Life Coach & Hypnotherapist. I love people; I’m fascinated by their stories, their decisions, their goals, their fears, their hopes and dreams.

I firmly believe everything happens for a reason, and that even if you don’t understand that reason, you can learn from the experience, using it to help you grow and become a better, stronger person; the person you need to be.

The person you want to be.

Most importantly though, I am your missing link to creating the changes you need to make. I strip everything back and push past the BS excuses to create insights and see what is going on internally – what limiting beliefs you have floating around your mind consciously or subconsciously. I introduce you to transformational techniques that will break down your blocks, unearth your deep rooted beliefs and give you the confidence to take back control and live a life full of passion and purpose.

It was through my own personal journey that I fell in love with Mindset. With a background that includes some serious trauma and abuse, I had a few cards dealt to me that would be enough to make anyone call it quits BUT I didn’t! I experienced first hand the impact my mindset had on my life – my happiness, my health, my success, my wealth and after years of living in the shadows feeling damaged and inadequate I made a choice to create change, to let go of the limitations I had created, feeling like a victim and to show myself and the world I could achieve amazing things. And so it all began…..


I am proud to have already created a business and podcast with a Global reach, helping thousands of you around the world to access that inner strength and step up to BE, DO, CREATE and HAVE more.



Through my personal coaching programs, and online group program, I am helping you help yourself by equipping you with the tangible resources, and personal techniques that can really help you make a positive difference in your life. 

Follow me on Facebook, join me in my Facebook group and on Instagram, or listen to my Podcast Mindset Growth Academy 

I help you to see what’s possible, to activate that next level breakthrough, and to start living with more happiness, more personal power, and unstoppable success. 

I haven’t always felt like this….


For most of my adult life I have been quietly dealing with a secret. A secret I kept from my family for years and one that I let define my life in more ways than I ever imagined!! I had been abused – both sexually and physically.

Confused, angry, lost and desperate I struggled to come to terms with everything that had happened, I felt guilty, dirty, alone, vulnerable and scared. How had this happened? What did I do so wrong? Why me?

Outwardly I was just an ordinary girl doing normal things but internally I was a mess. I hated myself, I tried escaping by travelling and drinking too much and I did very little to face up to what had happened.

I was never very good at being told what to do, and having lost control once I made it my mission to never let anything or anyone control me again. Apart from myself of course and boy did I control me – I controlled my eating, I controlled my drinking, I pushed everyone away and wouldn’t let anyone in until I met my husband!

My life carried on this way until 5 years ago when I was made redundant from my role as a Sales Training Manager at a large corporate business, and I finally had the courage to take a chance on myself to follow my dreams and run a business just like I had always dreamt of.

For a while I had felt exhausted, physically and mentally. I wasn’t taking care of myself and was constantly working long hours, with regular trips away all while struggling to conceive the baby we both desperately wanted.

I could feel the universe gently tapping me on the shoulder, pulling me towards a new purpose. Sub-consciously I had been begging for more time, less stress and more freedom to pursue my real passions.

I had asked and the universe had delivered.

So, I made a choice.  Instead of mourning the working life I had just lost, I decided to embrace the change, grab the new opportunity I had before me and transform my life.

Instead of squeezing myself into a pre-existing corporate role I would create my own role and a life full of freedom, choice and opportunity.

Stepping away from the corporate left me feeling exposed and vulnerable. My safety net had disappeared and although I had always secretly wanted this I suddenly felt alone again!

Although I had always dreamt of running my own business, I didn’t have a clue how I was going to do it, or what it would involve. I was way out of my comfort zone. I felt exposed and vulnerable. Having always had the luxury of being surrounded by a big company and colleagues, now I was doing this on my own.

The emotions that followed were incredible. One minute I felt excited and free from the ties of corporate life, the next I felt lonely, lost, unsure and even guilty!

Once again I became consumed with this wave of emotion, only this time I couldn’t carry on pretending anymore.

I needed to make changes.

So I chose to get out of my own way and take a bet on myself.

During my training for my coaching business I used the opportunity to push myself out of my comfort zone and finally face up to my issues and deal with them once and for all.

Being introduced to the techniques I now use on a daily basis for both my clients and myself was quite literally life changing and for the first time in a very long time, everything made complete sense. I could finally put my past behind me and used my experiences to help others.

This was my second chance in life and I grabbed it with both hands – excited and energized for the first time in a long time.

And then everything changed again.

screen-shot-2017-04-12-at-15-10-03After three long years of miscarriages and fertility worries we finally got the news we had been longing for.

We were having a baby!

I cried tears of joy and thanked the universe for its blessing. I threw myself whole-heartedly into pregnancy and then motherhood, determined to enjoy every moment with my wonderful, gorgeous, miracle son, Max.

15 months later the universe came calling again. The voice inside me that had been quiet for so long started to whisper… Your purpose is waiting Emma; it’s time to take action.

I had a new dilemma, I had gotten my miracle baby and I didn’t want to miss a single milestone, but I also had the urge to work and continue with my business. Talk about an emotional rollercoaster!

How was I going to be able to do both?

This question spun round and round in my mind along with feelings of guilt, frustration, feeling torn, a yearning to be independent again, low confidence and confusion.

After lots of soul searching (and a fair few large gulps of wine), I decided that I could do this, that I may need to be more organised (ok, a lot more), but I could and WOULD make this successful. I had to; I needed to, for me.

You see, life is about making choices and taking risks, about pushing ourselves to grow and develop so we can become the true person we want to be.

But something still didn’t feel right.

Yes I loved coaching and yes I loved working with my clients but I still had that niggle going on in my head that just wouldn’t leave me.

The reason I got into coaching was because of what I have been through. I love to help people believe in themselves and trust that they can achieve anything they put their mind too but something was missing.

I have always believed everything happens for a reason. I know not everyone dose, but for this, this statement has carried me through the darkest of times.

I needed to share my story.

I firmly believe I have been through the things I have so I can help others overcome it. I am finally at a place in my life where I feel proud, I have laid my past to rest and I am creating a life I love and am very proud of.

It hasn’t always been easy, but I got through it and I know you can to.

You see, life is about making choices and taking risks, about pushing ourselves to grow and develop so we can become the true person we want to be.

I love nothing more than working with amazing people, like you, helping you to let go of your past, to push past fear and to identify your “why”. I want nothing more than for you to take that leap of faith (like I did), to trust yourself and to really start to follow your dreams.

You can achieve anything you want, it just takes courage, strength and positivity, all of which you have within you, in abundance. It’s just a case of unlocking your internal resources, dreaming big and using fear to propel you forward, instead of holding you back.

So here I am today, standing tall, juggling a 3 year old and business that I love, making choices, helping people and doing what I love every day.

And if I can do it, so can you.

Whether you are starting or growing your business, or looking to expand yourself and your journey of personal growth, I am here to support you in doing so with so much more speed, ease, and joy. 

I always say that success without happiness is not in fact success at all – and if I can catalyse your ability to live with more joy, fun, accomplishment, and abundance, then I say it will be a job well done. 

My journey to this point has not been easy, and I don’t have all of the answers. But I am committed to sharing with you both my personal journey and professional expertise to help you learn and grow. 


Create Change Today! Grab my MAX rules for success eBook.

Inspired by my son Max, I have put together the MAX Rules, my winning formula to break down your barriers, to take a step back and review not just how far you have come, but also what boundaries you have subconsciously put in place that are holding you back from achieving your true goals and desires.

Understanding your Mindset and creating a ‘can do’ Attitude will allow you to achieve eXcellence.

The MAX Rules eBook is packed with proven tips and strategies to take from where you are now, to where you want to go, fast. There’s a tonne of high-value information inside, just waiting for you to reach out and grab it!

Your dream life is waiting. Take your first step today with my MAX Rules Ebook.

Go confidently in the direction of your dreams!

Live the life you’ve imagined